Our Inspirational Story



Why We Started

DK Movement LLC was established in December 2020 by Derek and Kelly. Their company's mission is to motivate and inspire others towards a healthy mind, body and lifestyle. Their life has not always been easy, however through it all they manage to overcome obstacles that were in their way. Due to the pandemic, many individuals were face with unforeseen circumstances and many did not know how to cope with these situations. Derek and Kelly decided to start a YouTube channel, called “DK Movement” . In their channel, they share their life stories and other life topics which others may feel apprehensive to talk about however, they wanted others to know that anyone can overcome barriers they may face in their lives. Many individuals were isolated in their homes during the pandemic having limited contact with others and some no contact. Derek & Kelly knew this can be harmful to one's mental health and felt that many can use some humor in their lives. They decided to start a TikTok page “The Derek and Kelly Show” consisting of comedic skits while promoting their brand and company's mission. In 2021, they launched their unique & stylish clothing brand DK Movement. The goal was to capture their positive messages for one to embrace their self-worth, love and maintain a positive mindset and healthy lifestyle.  DK Movement is also MBE Certified by the Greater New England Minority Supplier Development Council. DK Movement clothing stays up to date with the latest trends for men and women while keeping our clothing unique. We strive to provide customers with the best quality products and great customer service.

Get to Know Derek & Kelly

Fitness Runner DK Movement
Growing up, Derek Jones was a natural when it came to sports, and knew that his athletic abilities would pay off in the long run. Throughout his young adulthood career, Derek’s focus was on becoming the best salesman, which he exceeded all the expectations set for him always ranking top in the company. However, there was a brief period in his adult life, when he dealt with a massive weight gain and knew he had to make a change and get back to what he knew. Through determination and dedication, Derek took it upon himself to change his life through healthy eating choices and physical fitness. Currently, he is a Personal Trainer and Running Coach.  Derek is a successful runner, participating in over 20 5k races, within the past 2 years, winning medals and getting notice among the running community in Connecticut. Many see him as an inspiration and seek his knowledge and insight. Due to his success in his weight loss and growth in the running field, Derek’s story was featured on a well renowned running store’s website to help inspire others in their journey. With his sales driven mindset and always reaching towards success, Derek does not let anything stand in his way. This is the reason he strives to inspire others to help and encourage them through his own experiences for they can start their own journey in getting healthy and fit.  

Fashion DK Movement Jacket
Fashion and entertainment have always held a presence in Kelly’s life. Working in the modeling industry for many years, she has been in various urban and fashion magazines such as Vibe and Seventeen, worked with hair companies such as Avalon and graced the runway for various urban and high fashion designers during Fashion Week. Taking a break, Kelly hung up her stilettos to become a mom, and started a new career as a Lactation Consultant. However, the calling came back when she attended an event and saw a red carpet. From that day on, she grabbed a mic and began a new endeavor as a Red-Carpet Hostess.  Kelly was a recognized and sought personality in New York especially for upcoming designers and brands seeking promotion of their products for her to use and wear at events & bookings. She has had the pleasure to interview celebrities on the red carpet and was given an opportunity to become a radio host in a Saturday morning show on an online radio station. Some may call Kelly a trendsetter, with her wild crazy colorful hair and love for fashion with an outgoing personality that draws people in.  Currently a resident of Connecticut, Kelly’s passion is to inspire others to never give up on their dreams, and to focus on maintaining a healthy lifestyle through healthy choices and a positive mindset.

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